History

Overview

Founded by Dr. Staffan Canback, we are an elite management consulting firm anchored in predictive analytics and market knowledge. We serve clients through five practices: Strategy, M&A Due Diligence, Sources of Growth, Corporate Finance, and Organizational Performance.

We operate globally with the world’s largest companies as clients. This has taken us to 89 countries since our founding in 2004.

We also offer analytic services with the Canback Global Income Distribution Database (C-GIDD) as our cardinal product. Canback has been a member of The Economist Group since 2015.

Canback is the leader in management consulting based on predictive analytics, which brings better results to client organizations.

Canback is truly global, having worked in 89 countries

Map
Projects
Consultants work travel
Offices

Our Geographic Mix Accordingly Is Global

Global

30%

Latin America

23%

Africa

19%

Asia Pacific

15%

Northern America

7%

Europe

6%

Canback Has Five Practices

Strategy

56%

Sources of Growth

19%

M&A Due Diligence

14%

Performance Improvement

8%

Corporate Finance

3%

Hands-On Approach

"Hands on approach: You always do trade visits, 'get dirty'"
In the words of the CEO of a Mexican company with 45,000 employees

Top-Line Expertise

"Market, consumer, and top line expertise vs just processes or analysis of hard variables"
In the words of the CEO of a Mexican company with 45,000 employees

Impactful Insights

“Focus on issues that make a
difference VS “boiling the ocean”
In the words of the CEO of a Mexican company with 45,000 employees

Gap Identification

"Identify gaps in markets (through disciplined benchmarks) and initiatives to close them"
In the words of the CEO of a Mexican company with 45,000 employees

Actionable Outcomes

"Actionable outcomes and not decks of theory and graphs for the business to interpret how to land"
In the words of the CEO of a Mexican company with 45,000 employees

We aim to make our deliverables VRIO

Canback is often cited in the press, research reports, client annual reports and investor presentations

Investor Seminar Presentation (2018)

Unleashing a Global Snacking Powerhouse (2012)

Investment Community Trade Visit (2019) Results Presentation (2016)

CiMi.COM Award: Savory Category Growth & Mix Influencer Analysis (2017) Pure Leaf® Line Extension & Brand Refresh National Launch (2015)

Mapping the Path to Future Prosperity: Emerging Markets Growth Index (2014)

Entering the African Beer Market: Uncovering the strategies to enable success (2013)

Quarterly seminar: Africa (2015) Quarterly seminar: South Africa (2014) Quarterly seminar: Asia - Pacific (2013)

Year - End Results Presentation (2015) How being sceptical paid off for Massmart (2017)

Abuja +12: Shaping the Future of Health in Africa (2013)

2014 New York Analyst Day (2014)

Contextualising the Mass Market Banking Opportunity (2011)

Consolidated Annual Report (2012)

The Shifting Urban Economic Landscape: What Does it Mean for Cities? (2013)

The Future of Retailer Brands (2010)

Annual Results Presentation (2013)

Chinese politics: A Crisis of Faith (2016) Hot Spots: Benchmarking Global City Competitiveness (2012)