Canback predominantly operates in five consumer-facing sectors where we have distinct competitive advantages based on methods and experience: Food & Beverage, Health & Beauty, Retail, Tech & Media, and Financial Services. We serve industry players, private equity, and hedge funds.
Food & Beverage
We explore food and beverage opportunities for some of the world’s
largest companies. Our experience is particularly deep
in alcoholic beverages where we have conducted projects in more than 60 countries.
The Engel curve dictates that share of wallet spent on food & beverage is going down as income increases. It is therefore imperative for F&B companies to expand outside home markets, and to premiumize. Much of what we do deals with such issues.
In emerging countries, affordability is a critical issue and we spend much time and effort on the ground to find opportunities in the low-end mass markets.
Finally, acquisitions are often the solution to the above issues. We have worked on dozens of M&A due diligence efforts ranging in value from $20 million to $8 billion. The total value of deals we have worked on is close to $ 30 billion.
Health & Beauty
The health and beauty market behaves in a similar way as food and beverage, and we therefore see our services increasingly requested by companies in this sector.
Examples of work include working with a global oral care company to understand local competition in India, China, and Russia; working with a men’s grooming unit of an international H&B company to find global growth opportunities; and mapping out city-level opportunities in sub-Saharan Africa for 16 H&B categories with expected growth rates.
Our retail practice is an outgrowth of our work in fast moving consumer goods. Over the years, we have built a view of what it takes for retailers to succeed in international markets. Our core competence in retailing is to help make the right geographic choices: where and when to invest and with what store format.
Examples of work include creating a Kenya entry strategy for a South African clothing retailer and mapping city-by-city opportunities in Sub-Saharan Africa for the world’s largest retailer.
Tech & Media
Our core competence is to build predictive models that capture consumer and market behavior and to convert the models into actionable recommendations. In many ways the methods are the same as in the brick and mortar world, but the datasets are different.
Example are our work to evaluate the growth of the Chinese cellular services market and the potential impact of a third and fourth entrant into the market; assisting a hedge fund in evaluating satellite TV plays; working for a “next generation” lifestyle magazine.
Finding opportunities in financial services is in many ways similar to analyzing markets for consumer goods (notwithstanding regulatory issues). Demand for individual financial products is remarkably uniform around the world, once affluence and wealth have been taken into account.
Our work ranges from finding suitable ATM locations in Sub-Saharan Africa, to building afor consumer choices in retail banking in Europe based on a cube consisting of psychographic segments, distribution channel economics, and products.