Canback predominantly operates in four consumer-facing sectors where we have distinct competitive advantages based on methods and experience: consumer goods, retail, information and communication services, and financial services. We serve both industrial companies. private equity, and hedge funds.
We explore consumer goods opportunities for some of the world’s
largest companies. Our experience is particularly deep
in the food and beverage sub-sector, where we have conducted projects in countries as diverse as China, Germany, Nigeria, Brazil, and India, to name a few. The Furst food choice framework is our intellectual anchor for understanding consumer motivations during these efforts.
Beyond food, we have completed projects in small appliances, publishing, and hygiene/personal care products. By now, we have a deep understanding of demand drivers for nondurable products, codified in our demand elasticities library.
Our retail practice is an outgrowth of our work in consumer goods. Over the years, we have built a view of what it takes for retailers to succeed in international markets. Our core competence in retailing is to help make the right geographic choices: where and when to invest and with what store format.
Examples of work include creating a Kenya entry strategy for a South African clothing retailer and mapping city-by-city opportunities in Sub-Saharan Africa for the world’s largest retailer.
Information and Communication Services
Prior to founding Canback, Dr. Canback spent several years consulting to cellular operators and equipment makers. Moreover, our Mexico office head, Francisco Maciel, has worked for NorTel and consulted several operators. This experience, combined with our cellular operator analysis tool, form the foundations of our consulting activities in the cellular services sector.
Our core competence is assessing the future growth of cellular services in global markets. Not only at the aggregate level, but a) on a city-by-city basis for marketing and infrastructure investment decisions, b) for service mix considerations such as growth of basic (e.g., SMS) and advanced data services, and c) pricing strategies such as pre- versus post-paid revenue.
An example is our work to evaluate the future growth of the Chinese cellular services market and the potential impact of a third and fourth entrant into the market.
An overview with our methods and mini-case studies is found here.
The Cellular Operator Analysis Tool (COAT) is the underpinning for much of our work on operator performance.
Finding opportunities in financial services is in many ways similar to analyzing markets for consumer goods (notwithstanding regulatory issues). Demand for individual financial products is remarkably uniform around the world, once affluence and wealth have been taken into account. Charlotte Heyden, who heads our financial services practice, has consulted banks, insurance, and other financial institutions for more than 10 years as a consultant at Bain & Co. and Monitor Company.
Our work ranges from finding suitable ATM locations in Sub-Saharan Africa, to building afor consumer choices in retail banking in Europe based on a cube consisting of psychographic segments, distribution channel economics, and products. As in consumer goods projects, we always conduct a consumer survey as part of our consulting efforts in exploring financial services opportunities.