We developed an interactive chart to show how total alcohol consumption per capita and the main categories beer, spirits and wine have shifted over the past 40 years. It uses publicly available data from the WHO with some adjustments by us (notably China).
Preferences in the global alcohol market have shifted over the last forty years and provide insight into where the world may be headed in the future. Beer overtook spirits in the last decade as the majority category, while wine has exhibited a steady decline globally since the 1970’s. Which regions and countries are driving these changes? What are the implications for global companies in these three categories?
The interactive global alcohol “scissor” chart can be cut by various sub sets including regions, continents, special cases and affluence level to break down what is driving these global changes. Internally, we have mapped the development in alcohol markets by country and have the potential to leverage our predictive analytics capabilities to forecast where the market is headed.
Source: WHO; C-GIDD