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WINNING IN A RECESSION

10/28/2019

The recession caused by the pandemic is upon us. What do successful do to navigate the treacherous recession waters?

Our colleagues Philip Burgin-Young and Parth Jhaveri have written a white paper on how to win in a recession.

Some companies thrive in recessions, while others muddle through. For this white paper, we looked at the difference in characteristics of the two groups. Our findings are based on a large U.S. sample, but should apply around the world.

Canback’s consultants have given advice through five recessions. The Great Recession is especially noteworthy since we helped companies find new opportunities all over the world. This rich experience is combined with our typical quantitative approach to inform this white paper.

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